Legal

Privacy Policy

Last Updated: 15 June 2026

1. Introduction

Prasert ("we", "us", "our") is committed to handling personal information responsibly and with care. This Privacy Policy explains how we collect, use, store, and protect information that you share with us when engaging with our inheritance legal services or this website.

This policy applies to all personal information processed by Prasert in connection with our services and our website at prasert.blog. We encourage you to read it in full. If you have questions, please contact us at [email protected].

We are guided by Thailand's Personal Data Protection Act B.E. 2562 (2019) (PDPA) and applicable professional obligations under Thai law.

2. Data We Collect

Information you provide directly

• Name, email address, and phone number when you contact us or submit a form
• Details of the estate matter you share during consultations
• Copies of documents you provide for review
• Correspondence by email, letter, or phone

Information collected automatically

• Browser type, device type, and IP address when you visit our website
• Pages visited, time spent, and links clicked (via analytics cookies, if consented)
• Cookie preferences stored in your browser

Legal basis for processing

We process your personal data on the following bases: your consent (where given), the performance of a contract or pre-contractual steps at your request, compliance with a legal obligation, and our legitimate interests in operating our practice and communicating with prospective clients.

3. How We Use Your Information

• To respond to your enquiries and provide the services you have requested
• To prepare legal documents and correspondence on your behalf
• To communicate with courts, government offices, and other parties in connection with your matter
• To keep records of our professional work as required by law
• To improve our website using aggregated, anonymised analytics data
• To send relevant updates about your matter (not marketing material without your consent)

We do not sell your personal information. We do not use your data for targeted advertising.

4. Data Sharing

We share personal information only where necessary:

• Courts and government offices — as required to administer or represent your estate matter
• Financial institutions — where necessary to transfer estate assets on your behalf
• Professional advisers — where we engage a specialist (always with your knowledge)
• Analytics service providers — anonymised data only, where you have consented to analytics cookies

All third parties with whom we share data are required to handle it securely and in accordance with applicable law.

5. Data Retention

Client matter files are retained for a minimum of seven years after the conclusion of a matter, in line with professional obligations. Website contact enquiries that do not proceed to a client engagement are deleted within 12 months. Analytics data is retained in aggregated form only.

6. Data Protection Measures

• Client records are stored on password-protected systems with access limited to the adviser handling your matter
• Email correspondence is conducted via encrypted connections where supported
• Physical documents are stored securely and disposed of by shredding
• In the event of a data breach affecting your personal information, we will notify you and the relevant authority as required under the PDPA

7. Cookies

Our website uses cookies for essential functionality and, where you consent, for basic analytics. We do not use marketing or tracking cookies without explicit consent. For full details, please see our Cookie Policy.

8. Your Rights Under the PDPA

Under Thailand's Personal Data Protection Act, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of data we no longer have a lawful basis to hold
• Object to processing based on legitimate interests
• Withdraw consent at any time (without affecting the lawfulness of prior processing)
• Request restriction of processing in certain circumstances
• Lodge a complaint with the Personal Data Protection Committee of Thailand

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

9. Third-Party Links

Our website may occasionally contain links to external sites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external sites you visit.

10. Children's Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised "Last Updated" date. We encourage you to check this page periodically. Where changes are material, we will notify active clients directly.

12. Contact Us

Data Controller: Prasert
Address: 58 Mittraphap Road, Mueang, Khon Kaen 40000, Thailand
Email: [email protected]
Phone: +66 2 738 5164